ALIGNING INCENTIVES OF PHYSICIANS: AN EXPERIMENTAL STUDY OF TWO-PART TARIFFS AND SEPARATION OF PRESCRIPTION AND TREATMENT IN HEALTH CARE MARKETS

Speaker: Le (Lyla) Zhang, Macquarie Graduate School of Management Seminar Date: Tuesday July 25 12:00pm Brief abstract: Health care is a credence good, and its market is plagued by asymmetric information. In this study, we use a laboratory experiment to investigate whether a two-part tariff pricing (TPT) and a separation of prescription and treatment activities (SPD) can mitigate the