APPLYING THE LESSONS OF START-UPS TO CORPORATE INNOVATION

Speaker: Andrew Stead, Firemark Labs Seminar Date: Tuesday November 14 12:00pm Brief abstract: The growing gap between customer expectations and what corporates are able to deliver is being filled by start-ups. Unencumbered by legacy systems and shareholder demands, start-ups are free to seek opportunities to create value for and own the customer. IAG has built Firemark to respond